SUCCESS SYSTEM
Project Scope:
BRANDING, CREATIVE DIRECTION
Photography:
Andreea Muscurel
The Success System is a 360 self-leadership philosophy that includes curated frameworks, and transformational tools rooted in ancient ancestral wisdom and the science of human behaviour. Designed to help you fulfill your boldest dreams and change the trajectory of your life.
Our goal was to create a brand that reflected Karlyn’s roots and we looked to ancestral wisdom to guide us. Our team created 4 custom illustrations to represent the 4 Elements: Fire, Air, Water and Earth. Taking inspiration from St. Lucia and Africa, our goal was to infuse the brand with Karlyn’s signature bold colours, also found in the lush greenery, waters and sky of the Caribbean.
